We recently teamed up with students form Kingscliff High School to produce the music video clip, Standing As One, which combines powerful lyrics, written by the students, together with strong imagery, culture and dance, within 72 hours this clip had gone viral on social media.
With more than 115,000 views and several thousand shares, this success was a testament to the young people and the strength of their message.
The lyrics cover the topics of corruption and greed and the importance of unity moving forward. Through Hip-Hop the story is told of a disparity between two worlds; the Dreamtime, where guidance was provided through the ‘Old Ways’, and the modern day, where greed and corruption rule.
Through their powerful lyrics these young people demand social change, with lines such as, “We must unite and strengthen our connections to ourselves, each other and mother earth in order to build a better future for all.”
“As soon as the conversation was open and the kids started to write the song, I said to them how powerful the message was and that it had the power to impact social change,” – One Vision Productions Founding Director, Mark Robertson.
“These young people have a strong sense of identity, they talk openly about their concerns with what has been going on in the world. They feel there was so many real issues not being addressed and see the contrast between the old ways and modern times,”
“This clip is a testament, that when youth are empowered to have a voice, the strength of perception of our next generation is highlighted.
“The success of this video will empower these young people and give them so much confidence. They will realise the impact they can have as future leaders.”
The clip has struck a chord with social media users across the country, attracting comments such as:
“Beautiful work. You’re making the difference that you want to see. Keep sharing unity and love,”
“Brilliant! Our future looks great with these kids! Awesome song. Awesome message!”
And “Cultural appropriation!”